The BIG business mistake you probably don’t know you’re making

Building a profitable business isn’t magic; it’s actually science. And because of that, bringing in 6-figures and beyond every year isn’t as far out of your reach as you might think.

But there’s one specific, HUGE mistake that’s probably preventing you from getting there.

Do you want to know what that is?

Chances are, the majority of your day-to-day focus is on YOU. On questions like “how do I make more money?” or “how do I get more attention from people?” or “how do I get them to buy my stuff?

The mistake you’re making is this: you’re putting yourself first — instead of your customers!

Now I know the minute you read that, a voice in your head piped up: “HEY, I absolutely put my customers first! I make sure they get the outcome I’ve promised them!

Let me explain…

Yes, your offer might be really amazing, and it yes, maybe it does give your customers the exact outcome they’re looking for.

But what about those people who aren’t your customers yet?

Do you put THEM first too?

What I’ve seen over the years, again and again, is that the business owners who are absolutely and totally committed to truly serving their audience — seeing them as more than just dollar signs or a means to hit a monthly revenue goal — are the ones who absolutely bury their competition.

Their great secret to success? They structure the entire customer getting journey in a way that makes it super easy for prospects to choose them over the competition.

Here’s the thing: you need to understand what that competition really is, because it’s not who (or what) you think.

Who’s your real competition?

When you read that question, what comes to mind? If you’re like most people, you think of people or business offering something similar to you, in a similar niche or industry.

And like most people, you’d be wrong about that.

The truth is that, the majority of the time, your biggest competition — the most critical threat to your success — is your potential customer or client choosing to DO NOTHING!

Yes, they actually need the help. They know it’s the right call.

But they choose to do nothing.

It’s terribly self-destructive, sure, but the cause is powerful — a lack of confidence in themselves. Fear that they’ll never be able to get the result they’re after.

And if you’re not communicating and positioning yourself and your business in a way that allows them to gain confidence in themselves….

If you don’t work to convince and prove to them that they can do this, and that you are the only one who can help them get there…

…they will usually choose to sit on their hands and self-destruct.

Let me ask you something.

Do you have a strategy in place right now to do that?

One that not only communicates clearly to prospect that they come first, but actually puts them first at every level?

Do you have a strategy in place that helps your prospects gain confidence in themselves each time they interact with you or your content?

Do you have a strategy that ensures every interaction increases their confidence in you?

And even if you do, is it actually working?

I’d like to give you a better plan.

If any or all of this rang true for you, I’d like you to join me for FREE live training, Roadmap to Revenue on Thursday, September 20th, at 11am EST — where I’ll show you, step-by-step, how to put your prospects first, and how to develop a deep bond of trust with them.

You’ll learn my proven, time-tested strategies to make them feel safe and allow themselves to believe that they can succeed — with your helping hand.

As I said at the beginning of this email, this isn’t magic. It’s science. And it’s what I’ve done for the last 20+ years running my own businesses.

Again, the FREE live training, Roadmap to Revenue, will be held Thursday, September 20th, at 11am EST; just go to http://elinatoli.com/roadmap/ to Save your seat.

I hope to see you there, and I look forward to helping you take a BIG step forward toward greater success.

I want to hear from you! Please share your comments below!