One of the common problems I see time and time again — and I’ve been guilty of it many times myself — is that coaches and business owners spend every breath talking about their list of services, their pricing, their benefits and features. Every instance of marketing communication, online and off, is packed with detail about their products and/or services and what they do for a living. Here’s the problem. Nobody cares. This is the wrong approach, because no one is ever in the market to buy your “offer”. It doesn’t matter what you sell. If you think people want Continue Reading →

If you’re like most business owners, you’re all too familiar with the vicious cycle of periods of strong sales, followed by periods of few to no sales at all. And I’ll bet that you are more than ready to get off the feast-or-famine rollercoaster. So in this article, I’m going to show you exactly why the feast and famine cycle occurs and how to rid your business of it — forever. Business growth can be hard, especially when you’re working by yourself or with a small team. Quite often, small business owners handle their own marketing, only to end up Continue Reading →

The number one thing we all obsess over is covered daily in blog posts, social sites, conferences, networking events, etc. There’s no shortage of marketing gurus endlessly sharing their tips on how to get new customers and grow your business. We’re bombarded daily with “next-big-things” and “can’t-miss-shiny-objects,” all promising to bring us hordes of new customers. Right questions, wrong answer. “How do I get new customers?” “How do I grow my business?” Think for a minute about all of the effort and brainpower we put out every day, trying to find and win new customers. Yet, how many of us Continue Reading →

So you’ve spent months screwing around on your blog…and nothing is happening. Despite all your effort, you still haven’t cracked 100 subscribers. I know…I was one of you. You want more email subscribers – and more leads. The single best way to get both is to offer a lead magnet – a free incentive for joining your email list. Even if you’ve never heard that term before, there’s a good chance you’re already familiar with lead magnets —you’ve likely downloaded one yourself at some point! Basically, you’re offering your readers a free resource to entice them to join your email Continue Reading →