How to write headlines that drive traffic

Your headline is the first and quite frankly, the most important, impression you make on a potential customer. Without a compelling headline, you may not be able to turn a casual browser into a customer; the rest of your words may as well not even exist. Therefore, from a marketing standpoint, writing an attention-grabbing headline is a critical skill. Unfortunately, by getting crazy and coming up with really catchy, ultra-clever headlines we try to accomplish this. However, most of the time, being clever really just means being unclear and if you’re not clear, people won’t waste their time trying to Continue Reading →

How old is too old to start a new business

Have you been dreaming about starting your own gig, but somewhat worried that you’ve already past the primal age to start a new business? Perhaps you’re in your 40s, 50s or 60s and have spent your entire working life in the corporate world; possibly you have always dreamed of being an entrepreneur; but you think it’s too late for you to start a new business. Look, if you are serious about being an entrepreneur and starting a new business, then there has never been a better time to do it than now! The current technology: all the tools and resources that Continue Reading →

Run your business fearlessly

What does it really mean to be fearless? This is the question I was contemplating as I stood in my bathroom, drying my hair! Does it mean you do not feel any fear at all? Or does it mean you actually feel the fear but choose to transcend it? Being an entrepreneur and starting out any type of new venture, forces you to not only think about the unknown but also face all the gut-wrenching feelings that go along with launching your: startup, product or idea. It’s scary! It’s terrifying! With every step you take getting closer to the end Continue Reading →