The real reason people aren’t buying from you!

There are TOO Many people who think if they just create a great product, or offer a great service, then it will just sell itself. Here’s the reality: Just because you’re excited about your product or service, that excitement doesn’t mean it’ll sell like hotcakes. Look, you might be uber-passionate about your area of business. Guess what? That doesn’t matter. If you don’t have a market to speak to, you don’t have any potential customers. Because of that, it’s critical that you sell what the market wants — not what you want to sell them, not what you think they Continue Reading →

How to get more traffic to your blog by optimizing your old blog posts

If you sell your services and/or products from your website, chances are you’re also writing blog posts to showcase your subject matter expertise in your field. And I’ll bet that you’ve noticed the typical life span of your blog post looks something like this: You spend a couple of weeks to come up with an idea, and write the article. You publish the article. You tell everyone you know about it (some through an email blast to your current subscribers). You promote the heck out of it on all your social media channels. Lots of people read it and some Continue Reading →

9 lead magnet ideas and examples

Ok, so by now you should be convinced. Lead magnets are one of the best ways to get more email subscribers and strengthen your relationship with your audience. But let’s face it. We’re all pretty busy. I bet you’ve been planning some lead magnets for a while now, you might even have started one but never got round to finishing it. In this article I want to share with you simple tricks and ideas that will have you up and running with your Lead Magnet in no time. Before we dive into the lead magnet ideas, let’s cover the basics Continue Reading →

How to write headlines that drive traffic

Your headline is the first and quite frankly, the most important, impression you make on a potential customer. Without a compelling headline, you may not be able to turn a casual browser into a customer; the rest of your words may as well not even exist. Therefore, from a marketing standpoint, writing an attention-grabbing headline is a critical skill. Unfortunately, by getting crazy and coming up with really catchy, ultra-clever headlines we try to accomplish this. However, most of the time, being clever really just means being unclear and if you’re not clear, people won’t waste their time trying to Continue Reading →

How old is too old to start a new business

Have you been dreaming about starting your own gig, but somewhat worried that you’ve already past the primal age to start a new business? Perhaps you’re in your 40s, 50s or 60s and have spent your entire working life in the corporate world; possibly you have always dreamed of being an entrepreneur; but you think it’s too late for you to start a new business. Look, if you are serious about being an entrepreneur and starting a new business, then there has never been a better time to do it than now! The current technology: all the tools and resources that Continue Reading →

Run your business fearlessly

What does it really mean to be fearless? This is the question I was contemplating as I stood in my bathroom, drying my hair! Does it mean you do not feel any fear at all? Or does it mean you actually feel the fear but choose to transcend it? Being an entrepreneur and starting out any type of new venture, forces you to not only think about the unknown but also face all the gut-wrenching feelings that go along with launching your: startup, product or idea. It’s scary! It’s terrifying! With every step you take getting closer to the end Continue Reading →