Break the feast or famine cycle and grow your business

If you’re like most business owners, you’re all too familiar with the vicious cycle of periods of strong sales, followed by periods of few to no sales at all. And I’ll bet that you are more than ready to get off the feast-or-famine rollercoaster. So in this article, I’m going to show you exactly why the feast and famine cycle occurs and how to rid your business of it — forever. Business growth can be hard, especially when you’re working by yourself or with a small team. Quite often, small business owners handle their own marketing, only to end up Continue Reading →

Service First Marketing: how to serve your way to a bigger impact

The number one thing we all obsess over is covered daily in blog posts, social sites, conferences, networking events, etc. There’s no shortage of marketing gurus endlessly sharing their tips on how to get new customers and grow your business. We’re bombarded daily with “next-big-things” and “can’t-miss-shiny-objects,” all promising to bring us hordes of new customers. Right questions, wrong answer. “How do I get new customers?” “How do I grow my business?” Think for a minute about all of the effort and brainpower we put out every day, trying to find and win new customers. Yet, how many of us Continue Reading →

The single best way to get more subscribers and leads

So you’ve spent months screwing around on your blog…and nothing is happening. Despite all your effort, you still haven’t cracked 100 subscribers. I know…I was one of you. You want more email subscribers – and more leads. The single best way to get both is to offer a lead magnet – a free incentive for joining your email list. Even if you’ve never heard that term before, there’s a good chance you’re already familiar with lead magnets —you’ve likely downloaded one yourself at some point! Basically, you’re offering your readers a free resource to entice them to join your email Continue Reading →

The real reason people aren’t buying from you!

There are TOO Many people who think if they just create a great product, or offer a great service, then it will just sell itself. Here’s the reality: Just because you’re excited about your product or service, that excitement doesn’t mean it’ll sell like hotcakes. Look, you might be uber-passionate about your area of business. Guess what? That doesn’t matter. If you don’t have a market to speak to, you don’t have any potential customers. Because of that, it’s critical that you sell what the market wants — not what you want to sell them, not what you think they Continue Reading →

How to get more traffic to your blog by optimizing your old blog posts

If you sell your services and/or products from your website, chances are you’re also writing blog posts to showcase your subject matter expertise in your field. And I’ll bet that you’ve noticed the typical life span of your blog post looks something like this: You spend a couple of weeks to come up with an idea, and write the article. You publish the article. You tell everyone you know about it (some through an email blast to your current subscribers). You promote the heck out of it on all your social media channels. Lots of people read it and some Continue Reading →

How to write headlines that drive traffic

Your headline is the first and quite frankly, the most important, impression you make on a potential customer. Without a compelling headline, you may not be able to turn a casual browser into a customer; the rest of your words may as well not even exist. Therefore, from a marketing standpoint, writing an attention-grabbing headline is a critical skill. Unfortunately, by getting crazy and coming up with really catchy, ultra-clever headlines we try to accomplish this. However, most of the time, being clever really just means being unclear and if you’re not clear, people won’t waste their time trying to Continue Reading →