6 visual marketing tools that help your social posts stand out

Did you know Social posts with images get 3x more engagement? They get more views and more shares than other content. That means if you don’t have a visual content creation strategy, you’re losing your audience.

But contrary to popular belief, you don’t have to be a graphic design wiz to create engaging and attractive visual content for you social media.

There are many free and/ or low cost, easy to use tools you can use to make social media posts, banners, infographics, and so much more. In this article, I’d like to share with you my top, 6 favorite tools:

Canva:

Canva is a free tool, that in many ways has all the functionality of many paid design tools. Canva takes the guess work out by giving you pre-defined templates to create social media posts for all the major platforms, including Facebook, Twitter, Pinterest, Instagram, and LinkedIn,…

 

Quozio

One of the best way to show your authority is to come up with your own quotes. Whether you want to share your own or someone else’s, Quozio can help you do that fast.  You can create eye-catching image quote in seconds. It’s extremely simplest to use, Only three steps:
Enter your quote,
Enter the author’s name,
Choose your template.
That’s it!

 

Piktochart

Infographics can be a fantastic way to display complex information in an eye-catching, easily sharable way. Piktochart makes it easy to create infographics by simply plugging in your data, customizing the layout and sharing on social media.

It comes with more than 600 templates, that’s easily customizable by just dragging and dropping elements.

 

Pictaculous

My biggest challenge is knowing what color scheme to use with a specific image. If you’re like me, and graphic design doesn’t come easy to you, Pictaculous allows you to create professional-looking graphics.

Pictaculous takes all the guesswork out of the color selection process. Simply upload the image you want to use, and it will show you the exact color scheme of your photo. It will also suggest additional color palettes you can use in hex color format!

 

PikWizard

Using complementary images to convey the right message in your social post is very important. My go-to Stock photo site for all my images, including my online courses, is PikWizard. You have access to millions of high-quality free stock photography. What makes this site stand out is its high-quality images of people, which are few and far between on the best stock photography sites. There is also no attribution required!

 

InVideo

Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post?

One easy way to tap into this powerful video marketing tool is to create a quick promo video to drive traffic t your articles. A well crafted promo video will definitely grab your audience’s attention a lot better than any text snippet you can come up with.

And, InVideo makes it very easy too. InVideo uses artificial intelligence to let you create a video from an existing article. Just enter the URL of your blog post, and the software will create videos to match, including photos and music. Definitely a great way to stand out in a busy news feed, and drive traffic to your content.

In addition, InVideo comes in with 1,000s of ready to use video templates, a very powerful video editing engine, that allows you to create your own unique videos and become the master of your brand’s story.

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