BESTSELLING AUTHOR, SPEAKER + MARKETING STRATEGIST

STRATEGIC AUDIT & CONSULTATION

Find out why more of the right buyers aren’t hiring you.

You know the quality of your work isn’t the problem.

But somewhere between people finding your business and deciding to hire you, something isn’t working as well as it should.

I’ll take a close look at your positioning, marketing, and the experience leading up to the sale to identify where you’re losing potential clients, why it’s happening, and what needs to change.

You know you should be winning more of the business coming your way.

Maybe people are finding you, but too few become clients.
Maybe you’re having good sales conversations that don’t go anywhere.
Maybe you’re regularly being compared with businesses you know aren’t offering what you offer.
Maybe buyers seem interested, then disappear.
Or maybe you’re doing a lot of marketing, but you can’t tell what’s actually helping someone decide to hire you.

That’s what this audit is designed to uncover.

I’ll look at what a potential client sees, hears, and experiences as they consider working with you and identify where the disconnect is happening.

Then we’ll turn those findings into a prioritized plan so you know what to change first.

The work starts before we ever meet.

Once you book, you’ll complete a detailed questionnaire so I can understand your business, your clients, what you’re currently doing to market and sell your services, and where you believe things may be getting stuck.

I’ll also ask you to share the materials I need to understand what’s happening. Depending on your business and what we’re trying to solve, that might include your website, marketing materials, emails, content, sales materials, ads, or other parts of the experience potential clients have with you.

Then I go to work.

I review everything through the eyes of the buyers you’re trying to reach and look at the bigger picture: how you’re positioned, what you’re communicating, why someone should choose you, how your marketing supports that, and what happens as a potential client gets closer to hiring you.

From there, I identify what’s working, where you’re losing opportunities, and what I believe needs to change.

Our 90-minute session is where I walk you through what I found, explain my recommendations, answer your questions, and help you determine what to tackle first.

A focused audit, clear diagnosis, and a plan you can act on.

1. Strategic Audit

I’ll review the parts of your business that influence whether the right buyers ultimately hire you, including:

Your positioning and how clearly buyers can understand why they should choose you
Your messaging and what you’re emphasizing to potential clients
Your website and key marketing touchpoints
The path buyers take from first finding you to talking with you about working together
Your sales process and conversations, where relevant

2. Clear Diagnosis

You’ll understand:

Where your business is blending in and why buyers may struggle to see a meaningful difference between you and other capable options
What buyers may be missing or misunderstanding about your business, your approach, or the value of working with you
What may be causing hesitation as potential clients move from initial interest toward a conversation or decision
Where you’re losing potential clients and what needs to happen differently to help more of the right ones move forward

3. Prioritized Action Plan

You’ll receive a clear, focused plan that outlines:

4. 90-Minute Strategic Session

We’ll walk through everything together:

Eli is a living example of “service first”,
and has has a significant positive impact on our law office business practices.

R. Douglas Good, Esq,

Good Law Firm

If your business isn't moving the way it should, there's a reason.

This is where we figure out what it is and what to do about it.

INVESTMENT

$1,500

This is for companies and founders who:

Know they should be winning more of the opportunities coming their way
Know their solution is strong, but aren’t clearly communicating why someone should hire them over another capable option
Aren’t reaching enough of the right buyers or aren’t turning enough of that attention into clients
Want an experienced outside perspective on what isn’t working and what they should change

Audit and Consultation