Should you build your audience before your offer?

I get asked this question all the time! Do you create an offer (your product and/or service)​ FIRST , and THEN build an audience around it, or… do you build an audience FIRST, and then create an offer for them? In all honestly, if you have the right strategy in place, you can make either approach work for you. But there are some advantages to building an audience before creating an offer.   Validate before building A big advantage to building your audience first, is that you’d be able to validate whether there is an audience for your offer. This is very Continue Reading →

6 visual marketing tools that help your social posts stand out

Did you know Social posts with images get 3x more engagements? They get more views and more shares than other content. That means if you don’t have a visual content creation strategy, you’re losing your audience. But contrary to popular belief, you don’t have to be a graphic design wiz to create engaging and attractive visual content for you social media. There are many free and/ or low cost, easy to use tools you can use to make social media posts, banners, infographics, and so much more. In this article, I’d like to share with you my top, 6 favorite Continue Reading →

The BIG business mistake you probably don’t know you’re making

Building a profitable business isn’t magic; it’s actually science. And because of that, bringing in 6-figures and beyond every year isn’t as far out of your reach as you might think. But there’s one specific, HUGE mistake that’s probably preventing you from getting there. Do you want to know what that is? Chances are, the majority of your day-to-day focus is on YOU. On questions like “how do I make more money?” or “how do I get more attention from people?” or “how do I get them to buy my stuff?” The mistake you’re making is this: you’re putting yourself Continue Reading →

91 ways to promote and sell courses online

Are you looking for ways to create and sell courses online? Fortunately, there has never been a better time, than now, to create online courses. Online Training industry is one of the fastest growing industries — and it’s not going anywhere. In fact, it’s estimated to continue growing at a rate of 5% until 2024, to becoming a 2.4 billion dollar industry. So the good news is, there is so much room and potential for all of us to make money in online education industry. But online course creation is only part of the picture. Most people spend a great Continue Reading →

10 steps to turn your online business ideas to a profitable profession

It seems that there’s no shortage of great online business ideas. But the biggest challenge for most people is NOT knowing where to start, and what steps to follow. If you Google “online business ideas,” you’ll find no shortage of articles claiming to have the “top 100 Online Business ideas That’ll make you rich.” As crucial as it is to know what idea to pursue, it’s actually even more crucial to follow the right steps to succeed. You might be onto something really great, but if you don’t know how to take your idea and turn it into a profitable Continue Reading →

Beginner’s guide to building your first email list

Every successful entrepreneur has learned that email marketing is one of the most important assets in building a thriving business, I see people make a huge mistake of focusing majority of their energy and attention in driving traffic to their site and spending countless hours tending their social media sites. This is a big mistake!!! Bottom line, if you intend to sell products or services of any kind, then you definitely need an email list. When you’re ready to start building your list, watch this step-by-step tutorial, where I walk you through the entire process. You’ll learn everything you need Continue Reading →

What’s a Nurture Sequence — and what should be in it?

We all know that the #1 goal of any product creator should be building an email list. But here’s the mistake I see too many entrepreneurs make: They spend ton of time perfecting their lead generation efforts — developing an offer, driving traffic and acquiring leads. The leads start trickling in…but those names just sit there on that list, ignored, until the product is ready to launch. Finally, they hit publish and launch the product — but the only thing they hear is crickets. What went wrong? Your prospects joined your list to learn more from you. But they didn’t. Because they never heard from Continue Reading →

Make yourself attractive to your ideal clients

One of the common problems I see time and time again — and I’ve been guilty of it many times myself — is that coaches and business owners spend every breath talking about their list of services, their pricing, their benefits and features. Every instance of marketing communication, online and off, is packed with detail about their products and/or services and what they do for a living. Here’s the problem. Nobody cares. This is the wrong approach, because no one is ever in the market to buy your “offer”. It doesn’t matter what you sell. If you think people want Continue Reading →

Break the feast or famine cycle and grow your business

If you’re like most business owners, you’re all too familiar with the vicious cycle of periods of strong sales, followed by periods of few to no sales at all. And I’ll bet that you are more than ready to get off the feast-or-famine rollercoaster. So in this article, I’m going to show you exactly why the feast and famine cycle occurs and how to rid your business of it — forever. Business growth can be hard, especially when you’re working by yourself or with a small team. Quite often, small business owners handle their own marketing, only to end up Continue Reading →

Service First Marketing: how to serve your way to a bigger impact

The number one thing we all obsess over is covered daily in blog posts, social sites, conferences, networking events, etc. There’s no shortage of marketing gurus endlessly sharing their tips on how to get new customers and grow your business. We’re bombarded daily with “next-big-things” and “can’t-miss-shiny-objects,” all promising to bring us hordes of new customers. Right questions, wrong answer. “How do I get new customers?” “How do I grow my business?” Think for a minute about all of the effort and brainpower we put out every day, trying to find and win new customers. Yet, how many of us Continue Reading →