What’s a Nurture Sequence — and what should be in it?

We all know that the #1 goal of any product creator should be building an email list. But here’s the mistake I see too many entrepreneurs make: They spend ton of time perfecting their lead generation efforts — developing an offer, driving traffic and acquiring leads. The leads start trickling in…but those names just sit there on that list, ignored, until the product is ready to launch. Finally, they hit publish and launch the product — but the only thing they hear is crickets. What went wrong? Your prospects joined your list to learn more from you. But they didn’t. Because they never heard from Continue Reading →

Make yourself attractive to your ideal clients

One of the common problems I see time and time again — and I’ve been guilty of it many times myself — is that coaches and business owners spend every breath talking about their list of services, their pricing, their benefits and features. Every instance of marketing communication, online and off, is packed with detail about their products and/or services and what they do for a living. Here’s the problem. Nobody cares. This is the wrong approach, because no one is ever in the market to buy your “offer”. It doesn’t matter what you sell. If you think people want Continue Reading →

Break the feast or famine cycle and grow your business

If you’re like most business owners, you’re all too familiar with the vicious cycle of periods of strong sales, followed by periods of few to no sales at all. And I’ll bet that you are more than ready to get off the feast-or-famine rollercoaster. So in this article, I’m going to show you exactly why the feast and famine cycle occurs and how to rid your business of it — forever. Business growth can be hard, especially when you’re working by yourself or with a small team. Quite often, small business owners handle their own marketing, only to end up Continue Reading →

Service First Marketing: how to serve your way to a bigger impact

The number one thing we all obsess over is covered daily in blog posts, social sites, conferences, networking events, etc. There’s no shortage of marketing gurus endlessly sharing their tips on how to get new customers and grow your business. We’re bombarded daily with “next-big-things” and “can’t-miss-shiny-objects,” all promising to bring us hordes of new customers. Right questions, wrong answer. “How do I get new customers?” “How do I grow my business?” Think for a minute about all of the effort and brainpower we put out every day, trying to find and win new customers. Yet, how many of us Continue Reading →

List Building 101: Get 1,000 new subscribers in the next 90 days

If you run any kind of online business, then you know list building is a crucial part of having a thriving business. And, no matter how many subscribers you currently have, you’re  always looking to add more to your email list. Because, as we’ve all heard, “money is in the list.” And, I’m sure you’ve also heard that the best way to grow that email list is to regularly create fresh content for your blog. To show up consistently on your social sites: share, post, comment. Create fresh email blast content to keep your current subscribers engaged. But let me Continue Reading →

How to setup and deliver your Content Upgrades (without making a mess)

Last week I showed you how to get 1000 subscribers by creating Unique lead magnets called “content upgrades” for each of your blog posts. The single biggest hurdle that I faced when starting was knowing how to wire all of the different components together. Without a plan, it became a mess very quickly. I was using MailChimp, but after creating post specific lead magnets, I realized I had created a TON of extra work for myself! I had multiple lists for multiple lead magnets and, of course, duplicate subscribers all over the place. Figuring out the technology part of it was a massive Continue Reading →

The real reason people aren’t buying from you!

There are TOO Many people who think if they just create a great product, or offer a great service, then it will just sell itself. Here’s the reality: Just because you’re excited about your product or service, that excitement doesn’t mean it’ll sell like hotcakes. Look, you might be uber-passionate about your area of business. Guess what? That doesn’t matter. If you don’t have a market to speak to, you don’t have any potential customers. Because of that, it’s critical that you sell what the market wants — not what you want to sell them, not what you think they Continue Reading →

How to get more traffic to your blog by optimizing your old blog posts

If you sell your services and/or products from your website, chances are you’re also writing blog posts to showcase your subject matter expertise in your field. And I’ll bet that you’ve noticed the typical life span of your blog post looks something like this: You spend a couple of weeks to come up with an idea, and write the article. You publish the article. You tell everyone you know about it (some through an email blast to your current subscribers). You promote the heck out of it on all your social media channels. Lots of people read it and some Continue Reading →

9 lead magnet ideas and examples

Ok, so by now you should be convinced. Lead magnets are one of the best ways to get more email subscribers and strengthen your relationship with your audience. But let’s face it. We’re all pretty busy. I bet you’ve been planning some lead magnets for a while now, you might even have started one but never got round to finishing it. In this article I want to share with you simple tricks and ideas that will have you up and running with your Lead Magnet in no time. Before we dive into the lead magnet ideas, let’s cover the basics Continue Reading →

How to write headlines that drive traffic

Your headline is the first and quite frankly, the most important, impression you make on a potential customer. Without a compelling headline, you may not be able to turn a casual browser into a customer; the rest of your words may as well not even exist. Therefore, from a marketing standpoint, writing an attention-grabbing headline is a critical skill. Unfortunately, by getting crazy and coming up with really catchy, ultra-clever headlines we try to accomplish this. However, most of the time, being clever really just means being unclear and if you’re not clear, people won’t waste their time trying to Continue Reading →