In 2024, as a coach or expert in your field, your biggest competition is not who you might expect.
It’s not a rival company or a competitor with a similar offering.
Your biggest competition — the most critical threat to your sales — is your potential customer or client choosing to DO NOTHING!
Yes, they actually need the help.
They understand the value of investing in themselves.
But they’re choosing to do nothing because they’ve lost confidence in themselves.
It’s terribly self-destructive! But they’ve reached a point where they doubt whether they’ll ever reach their desired results. Why?
Because they’ve invested significant sums in training programs, coaching services, and courses, yet they find themselves stuck, making minimal progress, if any at all.
Some have poured 100k- 300k into training programs, coaching services, and courses. But for one reason or another, they’re not gaining much momentum, and feel like they’ve been marching in place.
To say their discouraged and ready to give up is an understatement. Many of your potential buyers are on the brink of giving up altogether.
Unfortunately, this trend shows no sign of slowing down.
How to stand out in a sea of hesitation?
Not only do your marketing and messaging need to let your prospects know your program is going to give them the results they’re looking for,
But you also need to structure your offer in a way that helps them feel confident in themselves.
If you’re not able to demonstrate they can do this — that your program, service, or course is structured in a way that someone like them can follow your laid-out process, easily replicate it, and reach the results, they WILL choose to sit on their hands and self-destruct.
So if your sales are going down, if you’re hearing lots of Nos, if you’re having a hard time getting your ideal buyer to pay attention to you, this is one important area to revisit and make improvements to!
Turning Expert Knowledge into a Replicable Process: A Step-by-Step Guide
Many experts approach their coaching programs, courses, or services by simply dumping their knowledge onto their clients.
This approach is where the problem lies.
It’s what 99% of your competitors are doing, and it’s why many clients and customers remain stuck, losing confidence in themselves along the way.
You need to do better, And the key to doing that lies in how you structure the process of delivering results.
What does this mean? It means creating a roadmap for your clients. You’re the guide leading them through this roadmap.
You understand what lies ahead, the roadblocks they’ll encounter, and how to navigate through them.
Your job as the guide is to lay out a clear path that takes them from their current situation to their desired destination—YOUR promised results.
But here’s the crucial part: this path must be easily digestible, replicable, and easy to follow.
Instead of overwhelming your clients with information overload — which is what most experts do — simplify the journey for them.
Break down this path into manageable steps that they can easily follow, with clear milestones and actionable tasks along the way.
When you take this approach, you empower them to make progress with confidence, knowing that you’re there to guide them every step of the way.
Remember, the way you structure your process can be the difference-maker that sets you apart from your competitors and elevates you above the rest.
By taking the time to create a user-friendly roadmap, you not only help your clients achieve their desired results but also position yourself as a trusted and invaluable resource in their journey towards success.