When it comes to promoting and selling my courses, ONE method has proven to be highly effective and reliable – email marketing.
Online Courses have been going strong for more than a decade, but at the same time, reaching potential students and driving course sales is becoming challenging.
Email marketing has been my saving grace — keeping my audience engaged and consistently boosting sales.
Why don’t we dive deeper into the effectiveness of email marketing for course creators, compare it to other marketing methods, explore its key features, and address some common challenges and how I’ve been able to overcome them.
Let’s look at the stats:
Recent statistics show that email campaigns outperform other marketing channels significantly.
The average email open rate across industries stands at around 21.33%, with a click-through rate of 2.62%.
This means that email marketing is an excellent way to connect with potential prospects and make a compelling case for your courses and offers.
Comparison with Other Marketing Methods:
Let’s examine how email marketing stacks up against other marketing efforts:
1. Personalization and Targeting: Email allows you to segment your audience based on their interests, problems, or desired outcomes.
This enables you to send relevant messages, fostering higher engagement and building connections much faster than generic social media posts or website content.
2. Direct Communication: Unlike social media, where algorithms dictate reach, emails go directly to your subscribers’ inboxes, increasing the likelihood of them noticing and acting upon your message.
3. Higher Sales Conversion: While social media and SEO have their merits, email marketing excels at directly promoting your offers, resulting in much higher conversion rates compared to other methods.
Building an Email List:
To start an effective email campaign, it’s crucial to build the RIGHT email list.
You can’t slap a “join my email list” or “join my newsletter” form on your website, and expect good results.
An effective email campaign starts with having the right people on your list.
So instead of a generic “join my newsletter form”, entice potential subscribers with a valuable incentive known as a Lead Magnet.
This could be a mini-course, e-book, template, or exclusive content offered in exchange for joining your list.
But the devil is in the details.
If there is a misalignment at this step, everything else is going to go off-track.
5 crucial ingredients of a successful lead magnet:
1. Directly related to your paid offer
2. Gives your new leads a change of perspective
3. Increases their desire for your paid offer
4. Actionable and
5. Easily consumable
That might sound like a tall order. You should spend time at this stage, to carefully come up with the right lead magnet.
Any time spent at this stage is time well-spent.
It’s much easier to sell your offer to 100 subscribers who are your ideal buyers, than 10,000 who are NOT.
I see this all the time:
Clients who’ve spent so much effort, money, and time building a massive email list of people are not their ideal buyers. And as a result they NOT buying anything from them.
On the other hand, I’ve worked with clients who’ve consistently launched 5 or 6-figure offers to a small list of less than 1,000 people.
They’ve made sure those are the RIGHT people — people who are their ideal buyers.
Helping them to consistently monetize their list in upwards of 30-40K per month.
Yep, per month.
Get this part right, and you’ll have a much easier time with the rest of your email campaign.
Hurry through this part (or follow the wrong path), and you’ll be part of the 90% who find email marketing to be hard and ineffective.
Building a relationship with your new leads
Now that you have the right people on your list, the next challenge is how to approach them: should you immediately tell them about your course?
The answer is both yes and no!
Finding the right balance is key.
If you’re afraid of talking about your offer, fearing that it might turn them off or lead them to unsubscribe, you might avoid promoting your course altogether.
However, this approach can backfire, as it conditions them to never buy from you, and they remain distant from your offerings.
On the other hand, if you pitch your course right away, you risk coming across as pushy and ONLY interested in their wallet.
The solution lies in striking a balance between nurturing and selling in EVERY SINGLE email you send, starting from the very first one.
Craft a sequence of emails that work for you on autopilot.
As new leads join your list > they will receive these emails > gradually building a relationship with them and warming them up to your courses and offers.
For more insights on creating an effective nurture sequence and building strong connections with your ideal buyers, check out my course: “Build an email list of your ideal buyers.”
This is where the real magic happens – getting paid daily becomes a reality.
Your evergreen emails from step #2 make it much easier for you.
Your focus should be on bringing new leads to join your list and letting your emails do the heavy lifting.
However, there are also opportunities in between for conversion, like joint ventures.
I engage in at least one joint venture opportunity every month.
Not only does this help me get in front of new warm leads, but when I promote my partner’s offers to my audience, it brings in an extra 2k-4k per month on its own.
It’s a win-win situation.
By collaborating with partners who offer solutions outside my expertise, I can help my audience reach their goals faster.
At the same time, I leverage my partner’s audience to present my offers to warm leads.
Challenges and Tips to Overcome Them:
Of course, no marketing strategy is without its challenges. The same holds true here. While email marketing is highly effective, it does come with challenges.
Let’s take a look at the top ones and how I’ve been able to overcome them:
a. Deliverability and Spam Filters: Getting your emails to land in the inbox and not the dreaded spam folder is crucial.
Keep it personal, and relevant, and avoid spammy language. Oh, and don’t forget to clean up that email list regularly to keep it fresh.
b. Unsubscribes and Churn: Losing subscribers is normal, but you can reduce churn with some savvy moves.
Keep delivering valuable content, make sure you’re striking a healthy balance between nurturing and promoting with each email, and find opportunities to bring them into the conversation.
This helps them stay engaged with you longer and lessens their chance of forgetting about you, not opening your emails, or unsubscribing
c. A/B Testing: The secret sauce to email marketing success is continuous improvement.
Try A/B testing your subject lines, content, and call-to-action buttons.
Over time this gives you the insight needed to figure out what resonates with your audience and what doesn’t. And helps you optimize your future email campaigns based on those findings so you’re getting maximum results.
So there you have it—email marketing is a game-changer for course creators looking to promote and sell online courses.
Where to go next?
If you’re ready to take your email marketing to the next level and crush those course sales, then check out Podia’s all-in-one solution. a versatile platform that provides a holistic approach to your online course business.
With Podia, you can streamline your online course expert business by bringing all the pieces together under one roof!
Simplified Course Selling: Podia makes the process of selling your courses easy and straightforward. You can create, manage, and present your courses to your audience effortlessly, without the need for technical expertise.
Building a Loyal Audience: One of the keys to long-term success is nurturing a loyal audience. Podia allows you to connect with your audience on a deeper level, helping you build trust and strong relationships with your students.
Effective Marketing Campaigns: Say goodbye to the hassle of managing different marketing tools and platforms. Podia provides the tools you need to run successful email campaigns and reach your target audience with precision.
User-Friendly Interface: Whether you’re a seasoned course creator or just starting, Podia’s user-friendly interface ensures that you have a smooth experience while navigating through the platform.
Time and Cost Savings: By consolidating essential functions into one platform, Podia saves you time, effort, and money that you would otherwise spend on managing multiple tools.
Sign up Today
Podia puts beautiful email marketing in the same place as your website, digital products, community, and online courses.
That means you get an all-in-one platform to grow your online business — and that you can target using tags and segments you won’t find in other email platforms.
Join the 150,000+ creators who use Podia to create websites, sell digital products, and build online communities.